You can include a contact's information in the URL (link) of a contact button.
Contact > First name: {{contact.first_name}}
Contact > Last name: {{contact.last_name}}
Contact > Email: {{contact.email}}
Contact > Phone: {{contact.phone}} or **{{contact.phone_raw}}
Contact > Phone (Recommended for trigger links & UTM): Tel:{{contact.phone_raw}}
Contact > Company name: {{contact.company_name}}
Contact > Full Address: {{contact.full_address}}
Contact > Address 1: {{contact.address1}}
Contact > City: {{contact.city}}
Contact > State: {{contact.state}}
Contact > Postal Code: {{contact.postal_code}}
Contact > Date of Birth: {{contact.date_of_birth}}
Contact > Source: {{contact.source}}
Contact > Website: {{contact.website}}
Example for how Custom Fields Look:
Contact > Custom Fields > Date of last stay: {{contact.date_of_last_stay}}
Contact > Custom Fields > Additional Comments: {{contact.additional_comments}}
Contact > Custom Fields > Villa of last stay: {{contact.villa_of_last_stay}}
User Information will also be merged for inside of Menu Items & Buttons:
User > Full Name: {{user.name}}
User > First Name: {{user.first_name}}
User > Last Name: {{user.last_name}}
User > Email: {{user.email}}
User > Phone: {{user.phone}}
Funnel Merge Codes
Contact > First name: {$first_name}
Contact > Last name: {$last_name}
Contact > Email: {$email}
Contact > Phone: {$phone} or **{$phone_raw}
Contact > Phone (Recommended for trigger links & UTM): Tel:{$phone_raw}
Contact > Company name: {$company_name}
Contact > Full Address: {$full_address}
Contact > Address 1: {$address1}
Contact > City: {$city}
Contact > State: {$state}
Contact > Postal Code: {$postal_code}
Contact > Date of Birth: {$date_of_birth}
Contact > Source: {$source}
Contact > Website: {$website}
Example for how Custom Fields Look:
Contact > Custom Fields > Date of last stay: {$date_of_last_stay}
Contact > Custom Fields > Additional Comments: {$additional_comments}
Contact > Custom Fields > Villa of last stay: {$villa_of_last_stay}